As Gyms Embrace Wellness, Massage Chairs Offer Serious Benefits - Athletech News

[Athletech Studios]

The global wellness market is valued at $5.6 trillion and growing at a historical rate. As fitness facilities continue to adapt to the swiftness of this booming trend and determine how best to support it within their walls, one brand stands out as an evergreen leader.

HUMAN TOUCH has been helping people live better lives for 45 years. Long before wellness and recovery were buzzwords, the company set out to relieve pain and facilitate healthier living. Today, the brand’s world-class recovery chairs are used by fitness professionals, pro sports teams, and universities across the globe.

“It’s been well documented that massage therapy can assist in improving blood circulation, reducing muscle tension, and help speed up recovery,” said Dave Corley VP of Business Development. In addition, the mental relaxation and stress reduction that massage therapy provides can be a perfect complement to a health club’s recovery approach “And we work daily with fitness facilities to bring this innovation into their spaces.”

And, Corley says, the company is uniquely positioned to do so.

“Several health clubs have recently told us that their members are saying the HUMAN TOUCH chairs are now their new favorite thing at the club.”

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There are dozens of consumer massage chairs, but few companies have invested in the engineering and design necessary to support the high use of the commercial market,” he said. “The internal componentry and quality of our products has allowed us to be very successful in this space.”

This article originally ran in the The Business of Prevention, Recovery & Longevity Report 2024. Download the report now to read more insights into how fitness and wellness brands are making strides in key markets.